A VISUAL IDENTITY
Organisations are constantly changing. People come and go, teams evolve and campaigns shift. Especially then, it is essential that the visual identity remains intact.
I work with organisations that understand that an image is more than a single photograph. Together, we look at who you are, what you stand for and how that can be made visible. From this foundation, I develop a visual language that not only works today, but remains recognisable over time.
That visual language forms the starting point for both employee portraits and campaign imagery. New colleagues naturally fit into the existing whole, without the visual identity becoming fragmented. This creates calm, recognition and unity across all communication.
I envisioned an elevator as a portal to all of their upcoming adventures and stages in life as a family.
This artwork contains 12 scenes, and is constantly in motion, 24 hours a day, year-round. The elevator arrives and goes at random moments.
THE WAY I WORK
I work independently or in collaboration with trusted partners. Depending on the project, I think conceptually about imagery and use modern tools when they contribute to the final result.
PUSH!
To introduce an interactive element to this artwork, I added an extra layer in the form of a button. With a simple press, you can control the portal whenever you like.
ALL HEROES GROW.
The concept is to create a living artwork that evolves with the family. At their request, it can be refreshed with new images, ensuring it remains a perfect fit as the work grows with them.